www.minonline.com
May 29, 2007
Kevin Spacey sips Jack and Cokes in the shadow of a massiva brass Buddha while electronic music thumps on and on in the background. Sound like some opium-fueled daydream?
Close, but not quite. The evening - hosted by Gotham and Hamptons magazines in honor of Mr. Spacey agreeing to appear on the new Gotham cover - pushed the loungey, dimly lit seductiveness of Meatpacking's Buddha Bar (17 Little West 12th St.) to a new level on Monday night, where hundreds of the magazines'/Spacey's biggest fans rotated in and out of the epic warehouse space to fete for the sole purpose of fete-ing.
But perhaps more impressive than the celebrity quotient within the four hallowed walls is Gotham/Hampton's social ubiquity, given the group's ability to host multiple parties every week, to great effect. How do they do it?
"It's all about vertical integration," says CEO of Niche Media - Gotham's publisher - and party maestro. "It's knowing what our consumers want."
Apparently, their consumers want to party, and party they will - thrice weekly, if Binn has anything to do with it. We'll see you again on Wednesday night...and this Saturday in Southhampton for the annual Memorial Day Hamptons summer kickoff party.
http://www.minonline.com/frontlines/businesscasual/4521.html